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Digital Media Buyer

Company: Davita Kidney Care
Location: Port Arthur
Posted on: May 9, 2022

Job Description:

Overview: The Digital Media Buyer is highly knowledgeable on key paid media platforms and has direct responsibility for the planning, execution, and management of various paid media client accounts. This person will work closely with our all internal teams to deliver high quality campaign results. Core Responsibilities: Day-to-day management of clients paid media accounts including, budget management, planning, execution, and optimization of campaigns. Ongoing focus on improving digital media performance while maximizing ROI and overall opportunity. Generate reports as well as provide insights and recommendations on strategies to improve performance. Hands-on experience with GoogleAds, Google Display Network, Microsoft Advertising (formerly Bing Ads), Facebook Ads Manager. Additional paid social platforms are a plus. Working knowledge of media placement via programmatic platforms and vendors. Understanding of OTT/CTV media placement (intro level of understanding acceptable). Manage external relationships with digital media vendors and partner agencies, coordinating all efforts. Proactively communicate insights, observations and opportunities to the appropriate teams. Partner with our in-house Creative Team to ensure creative is leveraged cross-platform according to best practices. Participate as a thought-leader by sharing knowledge and best practices with internal teams. Contribute to the success of the company by leading or assisting with other projects and tasks as assigned. Experience: 2+ years of relevant paid media experience, preferred. Bachelors degree in Communications, Marketing, or other Business discipline preferred, but not required. Excellent communication skills, both written and oral. Experience quickly generating client-facing reports. Exceptional ability to multitask, prioritize and be adaptable to change. Thorough understanding of key search engines, bid management tools, and search technology providers. Works closely with other subject matter experts within core digital channels including social media, SEO, email marketing, and display media.by Jobble

Keywords: Davita Kidney Care, Port Arthur , Digital Media Buyer, Advertising , Port Arthur, Texas

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