Digital Media Buyer
Company: Davita Kidney Care
Location: Port Arthur
Posted on: May 9, 2022
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Job Description:
Overview: The Digital Media Buyer is highly knowledgeable on key
paid media platforms and has direct responsibility for the
planning, execution, and management of various paid media client
accounts. This person will work closely with our all internal teams
to deliver high quality campaign results. Core Responsibilities:
Day-to-day management of clients paid media accounts including,
budget management, planning, execution, and optimization of
campaigns. Ongoing focus on improving digital media performance
while maximizing ROI and overall opportunity. Generate reports as
well as provide insights and recommendations on strategies to
improve performance. Hands-on experience with GoogleAds, Google
Display Network, Microsoft Advertising (formerly Bing Ads),
Facebook Ads Manager. Additional paid social platforms are a plus.
Working knowledge of media placement via programmatic platforms and
vendors. Understanding of OTT/CTV media placement (intro level of
understanding acceptable). Manage external relationships with
digital media vendors and partner agencies, coordinating all
efforts. Proactively communicate insights, observations and
opportunities to the appropriate teams. Partner with our in-house
Creative Team to ensure creative is leveraged cross-platform
according to best practices. Participate as a thought-leader by
sharing knowledge and best practices with internal teams.
Contribute to the success of the company by leading or assisting
with other projects and tasks as assigned. Experience: 2+ years of
relevant paid media experience, preferred. Bachelors degree in
Communications, Marketing, or other Business discipline preferred,
but not required. Excellent communication skills, both written and
oral. Experience quickly generating client-facing reports.
Exceptional ability to multitask, prioritize and be adaptable to
change. Thorough understanding of key search engines, bid
management tools, and search technology providers. Works closely
with other subject matter experts within core digital channels
including social media, SEO, email marketing, and display media.by
Jobble
Keywords: Davita Kidney Care, Port Arthur , Digital Media Buyer, Advertising , Port Arthur, Texas
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